Client: MoSIT/ (Ministry of Science, Industry and Technology of Turkey)
Keywords: tourism, value chain analysis, development, action plan, strategy development
The aim of the project is to contribute to the social and economic development of Mardin. This will be achieved through the provision of technical assistance to improve the competitiveness of the tourism industry in Mardin while ensuring the protection of local cultural heritage and development of artistic craft. The project has 2 subcomponents: (1) Preparation of a “Sustainable Tourism Development Strategy” for Mardin which will be accomplished through analytical studies and exploratory research, strategy and action plan development. (2) Implementation of the Strategy and Action Plan by the implementation of a branding and promotion strategy and improvement of service quality through training programmes.
Beneficiary: Governorate of Mardin, City Government of the Greater Mardin Municipality, the tourism industry and the people of Mardin.